Privacy policy
Last updated: 2 October 2026
This Privacy Policy explains how NovaGlowJewels collects, uses, discloses and protects personal information when you visit our website, place an order, contact us, use our tracking or return functions, subscribe to marketing communications or otherwise interact with our services.
The information that applies to you can depend on your location and the way you use the store.
1. Who is responsible for your information?
NovaGlowJewels is operated by:
Worldwide Apparel Group LLC
2106 House Avenue, Suite 614
Cheyenne, Wyoming 82001
United States
Email: support@novaglowjewels.com
Website: www.novaglowjewels.com
For the personal information described in this Privacy Policy, Worldwide Apparel Group LLC generally acts as the business or data controller responsible for deciding why and how personal information is processed.
2. Personal information we collect
The information we collect depends on how you interact with NovaGlowJewels.
Identity and contact information
- name;
- billing and delivery address;
- email address;
- other contact information you choose to provide.
Order and transaction information
- products ordered;
- order number;
- order value and currency;
- payment method and payment status;
- delivery information;
- return, cancellation and refund information;
- transaction and order-related identifiers.
Payment credentials needed to authorise a transaction are handled through the checkout and applicable payment infrastructure. NovaGlowJewels does not ask customers to send complete card numbers or card security codes through ordinary customer-support messages.
Device and website-use information
- IP address;
- browser and device information;
- operating system;
- cookie and similar technology identifiers;
- pages viewed and links selected;
- referring pages or websites;
- approximate location derived from technical information;
- website interaction and conversion information.
Marketing information
- email-marketing preferences;
- subscription and unsubscribe status;
- email campaign engagement where available;
- advertising, attribution and conversion information.
Customer-service and form information
- messages sent to customer support;
- order-related questions;
- complaints and return enquiries;
- privacy requests;
- information submitted through contact or cancellation forms;
- attachments or other information you choose to provide.
Shipment and tracking information
- tracking number;
- shipment status;
- carrier and delivery-event information;
- information used to display tracking results.
3. How we obtain personal information
We may obtain personal information:
- directly from you when you place an order, complete a form or contact us;
- when you subscribe to email marketing;
- automatically when you use the website, subject to applicable cookie and privacy requirements;
- from Shopify and services connected to the store;
- from payment services involved in a transaction;
- from carriers, fulfilment and shipment-tracking services;
- from analytics, advertising and attribution services;
- from customer-support systems when you communicate with us.
4. Why we use personal information
Orders and transactions
We use identity, contact, order, payment-status and delivery information to receive and fulfil orders, arrange payment, provide confirmations, organise delivery, process cancellations, returns and refunds, and provide related support.
Customer support
We use communications and relevant order information to answer questions, investigate problems, manage complaints and provide customer service.
Website operation and security
We process technical information where reasonably necessary to operate and secure the website, detect technical problems, prevent abuse and fraud, and protect customers and our services.
Analytics and improvement
Where permitted, we use analytics information to understand website use, evaluate performance and improve the shopping experience.
Advertising and attribution
Where permitted by applicable law and your privacy choices, we use advertising, conversion and attribution information to measure campaigns, understand how advertising contributes to visits or purchases, and support advertising activities.
Email marketing
If you subscribe, or where another lawful basis for marketing applies, we may use your email address and related marketing information to send promotional emails.
You can unsubscribe at any time using the link in a promotional email or by contacting us.
NovaGlowJewels does not use SMS marketing.
Legal obligations and rights
We may process and retain information where reasonably necessary to comply with applicable legal, accounting, tax and consumer-protection obligations, respond to lawful requests, or establish, exercise or defend legal claims.
5. Legal bases under UK data-protection law
Where UK data-protection law applies, the legal basis depends on the particular processing activity.
- Contract: where processing is necessary to take steps at your request before purchase or to perform our contract with you.
- Legal obligation: where processing is necessary for us to comply with applicable law.
- Legitimate interests: where processing is necessary for legitimate business purposes, such as website security, fraud prevention, customer support, protecting legal rights and improving business operations, provided those interests are not overridden by your rights and interests.
- Consent: where we ask for your permission, including for marketing or non-essential tracking where consent is required.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawful before withdrawal.
6. Cookies and similar technologies
NovaGlowJewels uses cookies, pixels and similar storage or access technologies for purposes including website operation, permitted preferences, security, analytics, performance measurement, advertising and attribution.
Technologies that are strictly necessary for a service requested by you, or otherwise exempt under applicable law, may operate without consent where legally permitted.
Where consent is required for analytics, advertising, conversion tracking, profiling or other non-essential technologies, those technologies should operate in accordance with your applicable cookie or privacy choices.
You can review or change the privacy choices made available on the website. Additional information is available in our Cookie Policy.
7. Services and providers we use
We use service providers for specific store functions. The information processed depends on the service involved and how you interact with NovaGlowJewels.
Shopify
Ecommerce infrastructure, storefront, checkout, order and customer functionality.
Google Analytics
Website analytics and performance measurement, subject to applicable consent and privacy controls.
Google Ads
Advertising, conversion measurement and related campaign functionality where permitted.
Omnisend
Email marketing, subscription management and campaign measurement.
Wetracked.io
Advertising attribution and conversion measurement, subject to applicable privacy choices and configuration.
Help Scout
Customer-support communications and management of customer enquiries.
Track123
Shipment tracking, including relevant order identifiers, tracking numbers and shipment events.
FormSubmit
Transmission of information submitted through the electronic cancellation form where that form is used.
We may also disclose information to payment services, carriers, fulfilment or logistics providers where necessary to complete a transaction, deliver an order, process a return or issue a refund. The specific provider can depend on the transaction or shipment.
8. When we disclose personal information
We may disclose personal information where reasonably necessary to:
- operate the Shopify storefront and checkout;
- process orders and transactions;
- fulfil, deliver and track purchases;
- handle cancellations, returns and refunds;
- provide customer support;
- send permitted email marketing;
- perform permitted analytics, advertising and attribution;
- maintain security and prevent fraud or misuse;
- comply with applicable law or lawful requests;
- establish, exercise or defend legal rights;
- complete a merger, acquisition, restructuring or transfer of relevant business assets, subject to applicable law.
9. International transfers
NovaGlowJewels is operated by a company established in the United States, and providers used by the store may operate in multiple countries.
Personal information may therefore be processed in a country other than the country in which you live.
Where UK data-protection law requires safeguards for an international transfer, we use or rely on an appropriate lawful transfer mechanism and supplementary safeguards where required. Depending on the transfer, this may include an applicable adequacy regulation, recognised contractual safeguards or another legally permitted transfer mechanism.
10. How long we retain information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of legal, accounting, tax, consumer-rights, fraud-prevention, dispute-resolution and record-keeping requirements.
- order and transaction records may be kept for the period needed to fulfil the order and satisfy applicable legal and accounting requirements;
- customer-support communications may be retained for the period reasonably necessary to resolve the enquiry and maintain appropriate records;
- marketing information may be retained while you remain subscribed, together with limited suppression information needed to respect an unsubscribe request;
- analytics, advertising and attribution information is retained according to the configured settings and legitimate purposes of the relevant service, subject to applicable law and privacy choices.
Information may be retained longer where reasonably necessary to comply with law, prevent fraud or establish, exercise or defend a legal claim.
11. Security
We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
No method of transmission or electronic storage can be guaranteed to be completely secure, so we cannot promise absolute security.
12. UK privacy rights
If UK data-protection law applies to you, you may have rights, subject to applicable conditions and exemptions, including:
- the right to be informed;
- the right to request access to your personal information;
- the right to request correction of inaccurate information;
- the right to request deletion in certain circumstances;
- the right to request restriction of processing in certain circumstances;
- the right to data portability where applicable;
- the right to object to certain processing, including direct marketing;
- the right to withdraw consent where processing is based on consent.
To exercise a privacy right, contact support@novaglowjewels.com. We may request information reasonably necessary to verify your identity and locate the relevant records.
UK individuals may also raise a concern with the Information Commissioner's Office (ICO).
NovaGlowJewels is operated by a United States company. If Worldwide Apparel Group LLC is required under UK GDPR Article 27 to appoint a representative in the United Kingdom, the appointed representative's contact details must be added to this notice and made available to UK individuals and the ICO.
13. United States privacy rights
Depending on where you live and whether an applicable state privacy law applies to NovaGlowJewels' processing, you may have rights concerning your personal information.
Depending on the applicable law, these may include rights to:
- know or access certain personal information;
- request deletion;
- request correction;
- obtain a portable copy of certain information;
- opt out of certain sales, sharing or targeted advertising where applicable;
- limit certain uses of sensitive personal information where an applicable law provides that right;
- exercise privacy rights without unlawful discrimination.
The precise rights available depend on the law applicable to your circumstances.
Your Privacy Choices
Contact Us
14. Sale, sharing and targeted advertising
Some U.S. state privacy laws use terms such as “sale” or “sharing” more broadly than an ordinary sale for money.
Certain disclosures or uses involving advertising, attribution, conversion measurement or cross-context behavioural advertising may therefore fall within those definitions even where NovaGlowJewels does not receive money in exchange for customer information.
Because NovaGlowJewels uses services including Google Ads and Wetracked.io, certain advertising or attribution processing may fall within these definitions where the applicable law says so.
Where you have an applicable right to opt out, use our Your Privacy Choices page or another privacy control made available on the website.
Where legally required, we recognise applicable browser-based opt-out preference signals such as Global Privacy Control for the browser or device from which the signal is received.
15. Email marketing
NovaGlowJewels uses Omnisend for email marketing and related campaign management.
Promotional emails are sent where we have an appropriate legal basis to do so.
You can unsubscribe using the link included in a promotional email or by contacting support@novaglowjewels.com.
Opting out of promotional email does not prevent necessary non-marketing communications concerning an order, delivery, cancellation, return, refund, privacy request or customer-service enquiry.
NovaGlowJewels does not use SMS marketing.
16. Automated processing and profiling
Analytics, advertising and attribution technologies may process information about website activity to measure performance, attribute conversions or help determine advertising relevance.
NovaGlowJewels does not rely on advertising or analytics profiling to make a decision about you that produces legal or similarly significant effects solely by automated means, unless we separately inform you and provide any safeguards required by applicable law.
17. Information needed to provide services
Certain information is necessary to complete a purchase or provide a requested service, including information needed to identify an order, process the transaction and arrange delivery.
If required information is not provided, we may be unable to complete the transaction or provide the requested service.
Providing information for optional promotional marketing is not a condition of making a purchase.
18. Third-party websites and services
Our website may contain links to third-party websites or services. The privacy practices of those third parties are governed by their own notices and policies.
We encourage you to review the relevant privacy information when you leave NovaGlowJewels or interact directly with another provider.
19. Changes to this Privacy Policy
We may update this Privacy Policy when our services, providers, processing activities or legal obligations change.
The current version will be published on this page with an updated revision date.
Where applicable law requires additional notice or consent before a materially different use of personal information, we will provide the required notice or obtain the required consent before beginning that processing.
20. Contact us about privacy
If you have a question about this Privacy Policy, want to exercise a privacy right or have a concern about how personal information is handled, contact:
NovaGlowJewels
operated by Worldwide Apparel Group LLC
2106 House Avenue, Suite 614
Cheyenne, Wyoming 82001
United States
Email: support@novaglowjewels.com