Privacy Policy

Privacy Policy

Last updated: 4 September 2026

This Privacy Policy explains how NovaGlowJewels collects, uses, shares and protects personal information when you visit our website, place an order, contact us, subscribe to marketing communications or otherwise interact with our services.

1. Who is responsible for your personal information?


NovaGlowJewels is operated by:

Worldwide Apparel Group LLC
2106 House Avenue, Suite 614
Cheyenne, Wyoming 82001
United States

Email: support@novaglowjewels.com
Website: www.novaglowjewels.com

For the personal information described in this Privacy Policy, Worldwide Apparel Group LLC generally acts as the business or data controller responsible for deciding why and how that information is processed.


2. Personal information we collect


The information we collect depends on how you interact with NovaGlowJewels. It may include the following categories.

Identity and contact information

  • name;
  • billing and delivery address;
  • email address;
  • other contact information you choose to provide.

Order and transaction information

  • products ordered;
  • order number;
  • order value and currency;
  • payment method and payment status;
  • delivery and return information;
  • refund and cancellation information;
  • transaction and order-related identifiers.

Payment credentials required to complete a payment are handled through the payment services made available at checkout. The payment methods shown for a particular transaction may depend on market, device and checkout eligibility.

Device and website-use information

  • IP address;
  • browser and device information;
  • operating system;
  • cookie and similar technology identifiers;
  • pages viewed and links selected;
  • referring pages or websites;
  • approximate location derived from technical information;
  • website interaction and conversion information.

Marketing information

  • email marketing preferences;
  • subscription and unsubscribe status;
  • campaign engagement, such as email opens or clicks where available;
  • advertising and attribution information.

Customer-service information

  • messages sent to customer support;
  • order-related questions;
  • complaints and return enquiries;
  • information and attachments you choose to send us.

Shipment and tracking information

  • tracking number;
  • shipment status;
  • carrier and delivery-event information;
  • information used to display order-tracking results.

3. How we obtain personal information


We may obtain personal information:

  • directly from you when you place an order or contact us;
  • when you subscribe to email marketing;
  • automatically through your use of our website and permitted cookies or similar technologies;
  • from Shopify and services connected to our store;
  • from payment, delivery and shipment-tracking providers involved in your order;
  • from analytics, advertising and attribution services used by NovaGlowJewels;
  • from customer-service systems when you communicate with us.

4. Why we use your personal information


To process and fulfill your order

We use identity, contact, order, payment-status and delivery information to accept orders, arrange payment, fulfill purchases, provide order confirmations, arrange delivery, process returns and refunds and provide related customer service.

For UK customers, the legal basis for processing that is necessary to enter into or perform a contract is generally the performance of our contract with you.

To provide customer support

We use order information and communications to answer questions, investigate delivery or product issues, process complaints and provide assistance relating to your purchase.

To operate and secure the website

We use technical and device information where necessary to operate the website, maintain security, detect errors, prevent abuse and fraud, and protect our customers, business and services.

To analyze and improve our website

We use analytics information to understand how visitors use the store, identify technical issues and improve the website and shopping experience.

For advertising and attribution

Where permitted, we use advertising, conversion and attribution information to measure campaigns, understand which advertising contributes to visits or purchases, and deliver or measure advertising.

For email marketing

If you subscribe, or where marketing is otherwise permitted by applicable law, we may use your email address and related marketing information to send promotional emails about NovaGlowJewels.

You can unsubscribe from promotional email at any time by using the unsubscribe link contained in the message or by contacting us.

NovaGlowJewels does not use SMS marketing.

To comply with legal obligations

We may use and retain information when reasonably necessary to comply with applicable laws, tax or accounting requirements, consumer-rights obligations, lawful requests, regulatory requirements, or to establish, exercise or defend legal claims.


5. Legal bases for UK personal-data processing


Where UK data-protection law applies, we rely on one or more of the following legal bases depending on the processing concerned:

  • Contract: where processing is necessary to take steps at your request before purchase or to fulfill our contract with you.
  • Legal obligation: where processing is necessary to comply with a legal requirement.
  • Legitimate interests: where necessary for legitimate business purposes such as maintaining website security, preventing fraud, handling customer enquiries, protecting legal rights and improving business operations, provided those interests are not overridden by your rights and interests.
  • Consent: where we ask for your permission, including for marketing or tracking activities where consent is required.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before the consent was withdrawn.


6. Cookies and similar technologies


NovaGlowJewels uses cookies, pixels and similar storage or access technologies to operate the website, remember permitted preferences, understand website use, measure performance and, where enabled and permitted, support advertising and attribution.

Some technologies are necessary for the operation, security or functionality of the service and may be used without consent where permitted by applicable law.

UK law also permits certain limited statistical technologies without prior consent when the specific legal conditions for that exception are satisfied, including appropriate transparency and a simple means of objecting. We do not treat this as a general exemption for advertising, conversion tracking or individual profiling.

Where consent is legally required for advertising, conversion, cross-site tracking or other non-essential technologies, those technologies should be controlled through the website's privacy or cookie choices.

You can review or change available privacy choices through the website's cookie/privacy controls. Further information is available in our Cookie Policy.


7. Services and providers we use


We use service providers to operate the store and provide specific functions. The amount and type of information disclosed depends on the service involved.

Shopify

Shopify provides the e-commerce infrastructure used to operate NovaGlowJewels, including website, checkout, customer and order functionality. Personal information necessary to operate the store may therefore be processed through Shopify.

Google Analytics

We use Google Analytics for website measurement and analytics, including understanding visits, website use and performance, subject to applicable privacy and cookie controls.

Google Ads

We use Google Ads for advertising and related measurement. Depending on configuration and your privacy choices, this may involve advertising identifiers, website activity, conversion information, device information and related online data.

Omnisend

We use Omnisend for email marketing and related campaign management and measurement. Information processed may include your email address, subscription status and marketing engagement information.

Wetracked.io

We use Wetracked.io for attribution and conversion measurement. Depending on configuration and applicable privacy choices, it may process website, order, device and conversion-related information to help us understand advertising performance.

Help Scout

We use Help Scout for customer support. Information you provide when contacting us, together with relevant order and contact information, may be processed through Help Scout so that we can respond to and manage customer enquiries.

Track123

We use Track123 to provide shipment and order-tracking functionality. This may involve order identifiers, tracking numbers, shipment events and related information required to display tracking results.

We may also disclose information to payment service providers, carriers and logistics providers where necessary to complete a transaction, deliver an order or process a refund. The specific provider can depend on the payment option or shipment associated with your order.


8. When we disclose personal information


We may disclose personal information where reasonably necessary to:

  • operate our Shopify store;
  • process and fulfill transactions;
  • deliver and track orders;
  • provide customer support;
  • send permitted email marketing;
  • perform permitted analytics, advertising and attribution activities;
  • maintain security and prevent fraud;
  • comply with applicable laws or lawful requests;
  • protect or exercise our legal rights;
  • complete a corporate transaction such as a merger, acquisition or transfer of relevant business assets, subject to applicable law.

We require service providers to process information in connection with the services they provide and subject to applicable contractual and legal requirements.


9. International transfers


NovaGlowJewels is operated by a company established in the United States, and some of the service providers used by the store operate internationally. Your personal information may therefore be processed in countries other than the country in which you live.

Where UK data-protection law requires safeguards for an international transfer, we use or rely on an appropriate lawful transfer mechanism and supplementary safeguards where required. Depending on the provider and transfer, these may include an applicable adequacy regulation, recognized contractual safeguards or another lawful transfer mechanism.


10. How long we retain personal information


We do not keep personal information for longer than reasonably necessary for the purpose for which it was collected, taking into account legal, accounting, tax, consumer-rights, fraud-prevention, dispute-resolution and record-keeping requirements.

For example:

  • order and transaction information may be retained for as long as necessary to fulfill the order and meet applicable accounting, tax, consumer-rights and legal-record obligations;
  • customer-service communications may be retained for as long as reasonably necessary to resolve the enquiry and maintain appropriate records;
  • marketing information may be retained while you remain subscribed, together with limited suppression information where necessary to respect an unsubscribe request;
  • analytics, advertising and attribution information is retained according to the configured retention periods and purposes of the relevant services, subject to applicable law and your privacy choices.

We may retain information for longer where reasonably necessary to establish, exercise or defend a legal claim, prevent fraud, comply with law or respond to a lawful request.


11. Security


We use reasonable technical and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

No method of transmitting or storing information is completely secure, and we cannot guarantee absolute security. We review and adapt security measures where appropriate to the nature of the information and the services used.


12. Your UK data-protection rights


If UK data-protection law applies to you, you may have rights including, subject to applicable conditions and exemptions:

  • the right to be informed about how your personal information is used;
  • the right to request access to your personal information;
  • the right to request correction of inaccurate or incomplete information;
  • the right to request deletion in certain circumstances;
  • the right to request restriction of processing in certain circumstances;
  • the right to data portability where applicable;
  • the right to object to certain processing, including direct marketing;
  • the right to withdraw consent where processing is based on consent.

To exercise a privacy right, contact support@novaglowjewels.com. We may request information reasonably necessary to verify your identity and locate the relevant records.

UK individuals also have the right to raise a concern with the Information Commissioner's Office (ICO). We encourage you to contact us first if you have a concern so that we have an opportunity to address it.


13. United States privacy rights


Depending on where you live and whether the relevant state privacy law applies to our processing, you may have rights concerning your personal information. These may include rights to:

  • know or access certain personal information;
  • request deletion;
  • request correction;
  • obtain a portable copy of certain information;
  • opt out of certain sales, sharing or targeted advertising where applicable;
  • limit certain uses of sensitive personal information where applicable;
  • exercise privacy rights without unlawful discrimination.

The precise rights available to you depend on the law applicable to your situation.

Where applicable, you may submit advertising/data-sharing choices through our Your Privacy Choices page or through other privacy controls made available on the website.

Where legally required, we also recognise applicable browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device from which the signal is received.


14. Sale, sharing and targeted advertising


We do not use the term “sale” only in its ordinary meaning of receiving money for customer information. Some United States privacy laws define “sale” or “sharing” more broadly and may treat certain advertising, tracking or cross-context behavioural advertising disclosures as a sale or sharing even where no money is paid for the information.

Because NovaGlowJewels uses services such as Google Ads and Wetracked.io for advertising, attribution and conversion measurement, certain disclosures or uses may fall within these broader definitions where the applicable law says so.

Where you have a legal right to opt out, use our Your Privacy Choices page or the privacy controls available on the website.


15. Email marketing


NovaGlowJewels uses Omnisend for email marketing. We send promotional email where we have an appropriate legal basis to do so.

Every promotional email should provide an unsubscribe mechanism. You may also ask us to stop direct marketing by contacting support@novaglowjewels.com.

Opting out of promotional messages does not prevent us from sending necessary non-marketing communications relating to an order, return, refund, customer-service request or other existing transaction.

We do not use SMS marketing.


16. Automated processing and profiling


Analytics, advertising and attribution technologies may process information about website activity to measure performance, attribute conversions or help determine relevant advertising.

NovaGlowJewels does not rely on such advertising or analytics profiling to make a decision about you that produces legal or similarly significant effects solely by automated means, unless we separately inform you and provide any safeguards required by applicable law.


17. Information you are required to provide


Certain information is necessary to complete a purchase, such as the information required to identify the order, process the transaction and arrange delivery. If required information is not provided, we may be unable to complete the transaction or provide the requested service.

Providing information for optional marketing is not required in order to make a purchase.


18. Third-party websites and services


Our website may contain links to websites or services operated by third parties. Their privacy practices are governed by their own notices and policies. We encourage you to review those notices when you leave NovaGlowJewels or interact directly with a third-party service.


19. Changes to this Privacy Policy


We may update this Privacy Policy when our services, providers, processing activities or legal obligations change.

The current version will be published on this page with an updated revision date. Where applicable law requires additional notice or consent for a material new use of personal information, we will provide it before beginning that processing.


20. Contact us about privacy


If you have a question about this Privacy Policy, want to exercise a privacy right or have a concern about how we handle your personal information, contact:

NovaGlowJewels
operated by Worldwide Apparel Group LLC

2106 House Avenue, Suite 614
Cheyenne, Wyoming 82001
United States

Email: support@novaglowjewels.com

Contact us